cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota bogor,
Jawa barat
INDONESIA
Jurnal Manajemen dan Agribisnis
Published by Institut Pertanian Bogor
ISSN : 16935853     EISSN : 24072524     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, Institut Pertanian Bogor bekerjasama Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI).
Arjuna Subject : -
Articles 15 Documents
 1   2 
Search results for , issue "Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023" : 15 Documents clear
Do Entrepreneurial Marketing and Internet Marketing Impact On Business Performance? (Case Study Ornamental Plant Agribusiness in Banyumas) Wahid Nur Fajri; Any Suryantini; Masyhuri
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.276

Abstract

The marketing system continues to develop along with the development of digital technology. Moreover, since 2020, the Covid-19 pandemic has occurred, which requires consumers to buy goods without meeting directly with the seller using digital-based commercial media. In Banyumas, purchasing agricultural products such as ornamental plants also use digital media. This study aims to determine the characteristics of ornamental plant business actors in Banyumas, analyze the achievements of entrepreneurial marketing, internet marketing, and business performance of ornamental plant businesses in Banyumas, analyze the direct and indirect effects of entrepreneurial and internet marketing on business performance of ornamental plant businesses in Banyumas. The data used are primary data using a questionnaire, and as many as 150 respondents were determined by quota sampling. The analysis results obtained that most of the ornamental plant business actors in Banyumas are men, aged 39-48 years, have an elementary school education, use rental land, and are spread across Baturraden, Sumbang, Kedungbanteng, Karanglewas Districts. The achievements on the latent variables of entrepreneurial marketing, internet marketing, and business performance are quite high, namely in the 60-80% range. Based on SEM analysis with the PLS approach (SEM-PLS), it is known that the latent variables of entrepreneurial marketing and internet marketing positively affect business performance. However, training is needed to improve internet marketing skills for ornamental plant business actors in Banyumas. Keywords: entrepreneurial, internet, business performance, ornamental plant, SEM PLS
Comparative Analysis of Marketing Channels of Cayenne Pepper Through Auction Market and Other Channels in Turi District, Sleman Regency Yusuf Iqbal Mahendra; Amzul Rifin; Nia Rosiana
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.292

Abstract

Turi District is one of cayenne pepper production areas in Sleman Regency. The marketing of Cayyene Pepper is interesting to study especially after the chili auction market was established in Sleman Regency in 2018. Therefore, this study aims to compare the marketing of cayenne pepper through the auction market marketing channel with other marketing channels in Sleman Regency based on marketing margin, farmer’s share, and profit ratio to marketing cost. The data collection methods were purposive sampling method applied on farmers and snowball sampling method applied on marketing organization. The results showed that the marketing of cayenne pepper in Turi District, Sleman Regency in 2022 has five marketing channels, namely the auction market, collectors, wholesalers and traders. In addition, the marketing agencies involved have carried out the existing marketing functions, that is the exchange function, physical function and facility function. Basically, channel III through large traders has a quantitative indicator value of marketing efficiency that is better than channel I. Meanwhile, for local market destinations channel II has a better efficiency indicator value than channel IV which goes through small collectors. Keywords: auction market, cayenne pepper, marketing channels, marketing efficiency, marketing functions
Application of Input Management and Integrated Pest Management on Paddy Production: Case Study in Kampar Subdistrict, Kampar District, Riau Province Amalia; Yusman Syaukat; Dedi Budiman Hakim; Dadang
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.245

Abstract

The attack levels of plant pest organisms (PPO) highly influence the productivity of paddy rice farming. With the increasing human awareness of the dangers of using pesticides, especially for the environment and human health, PPO control prioritizes preventive control by applying the principles of integrative pest management (IPM), which prioritizes the application of healthy crop cultivation, routine observation, utilization of natural enemies and farmers as IPM experts. The use of inputs by farmers in production activities can affect the resulting production. This study aimed to estimate the effect of input management, IPM, and non-IPM on paddy rice production. The analysis used in this study was the Cobb-Douglas production function with the multiple linear regression method. Partially, each variable of land area, seeds, inorganic fertilizers, and dummy variables of IPM or non-IPM farmers significantly affected paddy rice production in Kampar Subdistrict. Variables of organic fertilizers, natural pesticides interacted with frequency, chemical pesticides interacted with frequency, and labor partially had no significant effect on lowland paddy rice production in Kampar Subdistrict. It is necessary to re-enact counseling on IPM in Kampar Subdistrict, Kampar District, to apply IPM principles that prioritize preventive PPO control to avoid the dangers of using pesticides for the environment and human welfare. Keywords: Cobb-Douglas, plant pest organisms, integrative pest management, non-IPM, rice paddy production
The Factors Influencing Tea Consumers’ Attitude in Banyumas Regency Muthia Auralia; Jangkung Handoyo Mulyo; Any Suryantini
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.267

Abstract

Tea producers need to understand consumer perceptions of product attributes and consumer attitudes to face tough competition The large selection of products marks the lifestyle of the people in Banyumas Regency consuming tea every day. The research objective was to analyze the effect of scent, taste, brew color, brand, and price on consumer attitudes. The research locations were selected using purposive method, namely Sokaraja District and South Purwokerto Regency because they have the largest population and housing development in Banyumas Regency. The data collection through interviews with 175 tea consumer respondents was selected by convenience sampling, namely consumers who consumed black tea in packs of original tea bags and/or jasmine tea and made purchasing decisions within the household. The analytical method uses structural equation modelling to analyze the factors that influence consumer attitudes. Mostly, tea consumers are women with an average age of 43 years, are married with an undergraduate level of education, and have a household income above IDR 1,970,000. The results showed that floral scent, astringent taste, reddish brown brew color, brand popularity, and affordability price could explain consumer-perceived product attributes, and consumers' evaluation of various product choices could explain consumer attitudes. Consumer perception of taste and brand positively influences consumers. Tea producers should pay attention to consumers' perceived astringent taste of brewed tea and brand popularity because the consumer considers tea's two indicators important attributes. Keywords: consumer perceptions, tea scent, tea taste, tea brew colour, consumer attitudes
Consumer Preference and Willingness To Pay For Local Orange of Rimau Gerga Lebong Rani Revina Putri; Rita Nurmalina; Suprehatin
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.226

Abstract

The increasing demand and consumption of oranges have led many local governments to participate in developing superior local orange varieties that are acceptable to consumers, such as the local orange variety called "rimau gerga lebong" from Bengkulu Province. This study aims to analyze consumers' preferences and willingness to pay for rimau gerga lebong oranges. Primary data for the study were collected through an online survey of 200 respondents who have purchased and consumed oranges in Bengkulu, Sumatera Selatan, and Jambi regions. The survey was conducted from April to May 2022. The data were analyzed using a discrete choice experiment (DCE) and willingness to pay (WTP) analysis. Four attributes were considered in the DCE and WTP analyses: taste, water content, freshness, and price. The results indicate that consumers prefer gerga oranges due to their fresh, high water content, and sweet taste attributes. Furthermore, consumers are willing to pay a higher price, with a maximum additional price of Rp. 936.08/kg for fresh oranges, Rp. 497.59/kg for juicy oranges, and Rp. 307.89/kg for sweet oranges. Improving the quality of orange attributes according to consumer needs can lead to increased profits. The findings of this study provide valuable insights for breeders and marketers to ensure that orange quality aligns with the needs and desires of consumers. Based on these findings, several managerial implications can be formulated to enhance and maintain orange attributes. Keywords: discrete choice experiment, orange attributes, preference, utilty product, willingness to pay
Exploring Farmers' Decision in Utilizing Certified Palm Oil Seeds in Riau Province Ervin Nora Susanti; Anto Ariyanto
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.188

Abstract

Riau Province is the largest center for smallholder palm oil plantations in Indonesia. The productivity of smallholder palm oil plantations is relatively lower compared to private and state plantations due to the low use of certified seeds. This study aims to describe the characteristics of smallholder oil palm businesses and analyze the decisions of smallholders in Riau Province regarding the use of certified oil palm seeds. This research utilized logistic regression analysis. The data used in this study were from the 2014 plantation business household survey conducted by BPS. The number of respondents was 1146 households. The results showed that the variable number of family members significantly negatively affected farmers' decisions to use certified oil seeds. On the other hand, the variables of age, education, capital, farmer groups, and partnership patterns positively influenced farmers' decisions to use certified oil seeds. Meanwhile, the variables of land area, type of land, assistance, and agricultural extension did not affect farmers' decisions to use certified palm oil seeds. Therefore, the decision of smallholders to use certified oil palm seeds is influenced by the number of dependents, age, education, capital, membership of farmer groups, and partnership patterns. Keywords: certificated seed, farmer decision, logistic regression, palm oil, smallholder
The Effects of R&D Intensity and Product Orientation On Innovativeness and Competitive Advantage of The Woodcraft Industry Frans Sudirjo
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.202

Abstract

The ever-evolving business environment demands companies to adopt a customer-focused culture, continuously develop and sustain growth. Marketing is seen as a fundamental aspect of corporate culture, with market orientation as its practical application. The purpose of this study is to identify product innovation influencing marketing performance in the woodcraft industry in Central Java, Indonesia by adding competitive advantage as a mediator variable. Factors leading to product innovation, such as environmental uncertainty and R&D intensity, as well as factors leading to competitive advantage, such as product orientation and customer orientation, are identified in this study. The population in this study were 214 timber companies in Central Java Province. By using simple random sampling, the number of samples used in this study were 110 samples. The analysis in this study uses the SEM analysis method with SmartPLS 3. The results of this study indicate that environmental uncertainty and R&D intensity affect product innovation. In addition, product innovation and competitive advantage also have an influence on marketing performance. Therefore, this study supports the contingency theory which states that environmental uncertainty and research and development intensity can affect product innovation. Companies can foster a culture of innovation that enables them to foresee and respond to customer needs more effectively by focusing on research and adapting to changes in the external environment. Keywords: competitive advantage, environmental uncertainty, marketing performance, product orientation, R&D intensity
The Effect of Motivation, Compensation, Work Environment on Work Performance Through Job Satisfaction PT XYZ Palm Oil Company Anang Bagus Wicaksono; Masyhuri; Any Suryantini
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.165

Abstract

PT XYZ Palm Oil Company faces problems related to the performance of harvest workers. This study aimed to determine the effect of Motivation, compensation, and work environment on work performance either directly or through job satisfaction at PT XYZ. Based on initial observations of Motivation, compensation, work environment, job satisfaction, and work performance, especially in oil palm harvest workers, showing a low level of Motivation, lack of appreciation given, and lack of satisfaction with the applicable compensation system, high workload, laziness at work, lack of expertise/skills, longer environmental adaptation and dissatisfaction with the applicable compensation system, so that the level of satisfaction and performance of PT XYZ is not optimal. This research design uses a quantitative descriptive method, and the population is 510 harvest workers, and the sample in this study amounted to 105 harvest worker respondents divided by proportional sampling. The data analysis method was carried out using SEM-PLS with the SmartPLS 3.0 application. The results showed that Motivation, compensation, and work environment positively and significantly affected work performance through job satisfaction. Based on the results of the study, it can be concluded that the level of influence of compensation is the most significant influence, followed by the influence of the work environment and work Motivation, so that the increasing level of job satisfaction, the higher the level of work performance of harvest workers. Keywords: work compensation, work motivation, palm oil, work environment, work performance
The Value Chain Governance of Robusta Coffee in Bogor Regency Anggita Suryana; Harianto; Yusman Syaukat; Harmini
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.175

Abstract

The governance structure is critical in coffee value chain development. An effective coffee value chain governance is expected to improve efficiency, reduce costs, and increase innovation while benefiting consumers and society. This research aims to analyze the governance structure of the robusta coffee value chain in Sukamakmur District, Bogor Regency, West Java. The study employed survey data from 41 actors along the robusta coffee value chains. Kind of actors are farmers, intermediaries, and downstream actors. The data was analyzed using Gereffi’s value chain mapping and governance analyses. The study revealed that the robusta coffee value chain actors consist of farmers, small-scale traders, large-scale traders, regional traders, coffee processing companies, retailers, roasteries, and cafés. Every actor along the coffee value chain has different activities that add value and differentiate the coffee products. The findings indicated that the Robusta coffee value chain governance is categorized as market governance with low information complexity, high information codifiability, and high supplier capability. To strengthen the governance, it is necessary to establish a partnership with downstream actors and carry out intervention from lead firms, to improve coordination among value chain actors and increase coffee quality. Keywords: chain actor, coffee value chain, lead firm, market governance, robusta coffee
The Effect of Service Quality and Marketing Mix On Customer Satisfaction and Trust in Building Loyalty: B2B Customers of PT. Farmsco Feed Indonesia Rhegy Pratidina Iskandar; Hartoyo; Lilik Noor Yulianti
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.236

Abstract

The livestock industry is an economic sector with high potential for generating quality economic growth. This study aims to analyze the effects of service quality and marketing mix on satisfaction, trust, and customer loyalty of PT. Farmsco Feed Indonesia (PT.FFI), as well as to formulate managerial implications that companies can apply to increase customer loyalty. The research design used in this study is quantitative, utilizing a survey approach. The sample consists of B2B (Business to Business) customers of PT. FFI who have been using poultry feed for the past two years. A total of 157 individuals were selected through voluntary sampling. Data were collected through an online survey using a Google Form questionnaire. The independent variables in the study are service quality and marketing mix, while the dependent variables are trust, satisfaction, and loyalty. Data processing and analysis techniques involved descriptive analysis and Structural Equation Modelling. The results indicate that: 1) service quality variables do not have a significant effect on satisfaction and loyalty, 2) the marketing mix has a significant effect on satisfaction and trust, 3) trust has a significant effect on customer loyalty, and 4) managerial implications for increasing customer loyalty include enhancing customer trust to foster long-term relationships. Keywords: customer loyalty, marketing mix, satisfaction customer, service quality, B2B customers

Page 1 of 2 | Total Record : 15

 1   2 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023 Vol. 20 No. 1 (2023): JMA Vol. 20 No. 1, March 2023 Vol. 19 No. 3 (2022): JMA Vol. 19 No. 3, November 2022 Vol. 19 No. 2 (2022): JMA Vol. 19 No. 2, July 2022 Vol. 19 No. 1 (2022): JMA Vol. 19 No. 1, March 2022 Vol. 18 No. 3 (2021): JMA Vol. 18 No. 3, November 2021 Vol. 18 No. 2 (2021): JMA Vol. 18 No. 2, July 2021 Vol. 18 No. 1 (2021): JMA Vol. 18 No. 1, March 2021 Vol. 17 No. 3 (2020): JMA Vol. 17 No. 3, November 2020 Vol. 17 No. 2 (2020): JMA Vol. 17 No. 2, July 2020 Vol. 17 No. 1 (2020): JMA Vol. 17 No. 1, March 2020 Vol. 16 No. 3 (2019): JMA Vol. 16 No. 3, November 2019 Vol. 16 No. 2 (2019): JMA Vol. 16 No. 2, July 2019 Vol. 16 No. 1 (2019): JMA Vol. 16 No. 1, March 2019 Vol. 15 No. 3 (2018): JMA Vol. 15 No. 3, November 2018 Vol. 15 No. 2 (2018): JMA Vol. 15 No. 2, July 2018 Vol. 15 No. 1 (2018): JMA Vol. 15 No. 1, March 2018 Vol. 14 No. 3 (2017): JMA Vol. 14 No. 3, November 2017 Vol. 14 No. 2 (2017): JMA Vol. 14 No. 2, Juli 2017 Vol. 14 No. 1 (2017): JMA Vol. 14 No. 1, Maret 2017 Vol. 13 No. 3 (2016): Vol. 13 No. 3, November 2016 Vol. 13 No. 2 (2016): Vol.13 No. 2, Juli 2016 Vol. 13 No. 1 (2016): Vol. 13 No. 1, Maret 2016 Vol. 12 No. 3 (2015): Vol. 12 No. 3, November 2015 Vol. 12 No. 2 (2015): Vol.12 No. 2, Juli 2015 Vol. 12 No. 1 (2015): Vol. 12 No. 1, Maret 2015 Vol. 11 No. 3 (2014): Vol. 11 No. 3, November 2014 Vol. 11 No. 2 (2014): Vol. 11 No. 2, Juli 2014 Vol. 11 No. 1 (2014): Vol. 11 No. 1, Maret 2014 Vol. 10 No. 3 (2013): Vol. 10 No. 3, November 2013 Vol. 10 No. 2 (2013): Vol. 10 No. 2, Juli 2013 Vol. 10 No. 1 (2013): Vol. 10 No. 1, Maret 2013 Vol. 9 No. 3 (2012): Vol. 9 No. 3, November 2012 Vol. 9 No. 2 (2012): Vol. 9 No. 2, Juli 2012 Vol. 9 No. 1 (2012): Vol. 9 No. 1 Maret 2012 Vol. 9 No. 2 (2012): Vol. 9 No. Edisi Khusus Juni 2012 Vol. 8 No. 2 (2011): Vol. 8 No. 2 Oktober 2011 Vol. 8 No. 1 (2011): Vol. 8 No. 1 Maret 2011 Vol. 7 No. 2 (2010): Vol. 7 No. 2 Oktober 2010 Vol. 7 No. 1 (2010): Vol. 7 No. 1 Maret 2010 Vol. 6 No. 2 (2009): Vol. 6 No. 2 Oktober 2009 Vol. 6 No. 1 (2009): Vol. 6 No. 1 Maret 2009 Vol. 5 No. 2 (2008): Vol. 5 No. 2 Oktober 2008 Vol. 5 No. 1 (2008): Vol. 5 No. 1 Maret 2008 Vol. 4 No. 2 (2007): Vol. 4 No. 2 Oktober 2007 Vol. 4 No. 1 (2007): Vol. 4 No. 1 Maret 2007 Vol. 3 No. 2 (2006): Vol. 3 No. 2 September 2006 Vol. 3 No. 1 (2006): Vol. 3 No. 1 Maret 2006 Vol. 2 No. 2 (2005): Vol. 2 No. 2 Oktober 2005 Vol. 2 No. 1 (2005): Vol. 2 No. 1 Maret 2005 Vol. 1 No. 2 (2004): Vol. 1 No. 2 Oktober 2004 Vol. 1 No. 1 (2004): Vol. 1 No. 1 Maret 2004 More Issue